Sustainable Green Tourism and Hospitality Development

Green tourism is gaining more attention from different stakeholders because of the environmental benefits that it offers. The area of green tourism and its influence on the environment has not been fully researched in developing countries. This chapter investigates the development of green tourism, specifically looking at key debates and their promotability in developing countries. Primary and secondary research methods were used to investigate the promotability and key debates in developing countries. A case study design, focusing on four selected countries, Kenya, Nigeria, South Africa, and Zimbabwe, was adopted. Within the case study design, the chapter employed qualitative methods based predominantly on desk review. The chapter draws on literature from books, journal articles, and other publications that were made on tourism in developing countries across the world. A secondary literature review of previous studies done on tourism in developing countries in Africa was also conducted. The literature reviewed indicates that attitudinal, financial, and operational factors were major factors affecting green tourism. The study recommends further research into the challenges faced by the tourism industries in fully ensuring that green tourism is adopted in the developing world.