Keywords:
Conceptual Hypothesis, Research Proposal, Research Methodology
Synopsis
Proposal and thesis writing are areas of research that have provided challenges to many students and scholars. However, the ability to identify, define and research an issue or problem impacting on education, business or society is a necessity for students undertaking undergraduate or postgraduate studies. Students are required to prepare scholarly research papers that examine in detail issues or problems and provide recommendations or solutions. This book has therefore been written to address these challenges and provide guidelines for the preparation of scholarly research documents. It will aid in teaching and learning of business research methodologies in higher institutions of learning and research institutions. The book attempts to use various examples to illustrate basic issues in research methodology. The illustrations are drawn from studies done in the Zimbabwean context using qualitative and quantitative research methodologies, though they are inclined to Tourism and Hospitality.
Author Biographies
Vitalis Basera Khaki , Manicaland State University of Applied Sciences
Vitalis Basera Khaki (BSc, MSc, PhD) is Head of Department of Tourism and Hospitality Management at Manicaland State University of Applied Sciences. Prior to this he was deputy head of catering services at Chinhoyi University of Technology. He currently teaches Tourism, Hospitality and Leisure Sciences modules. He also coordinates staff and students' research projects. Vitalis has published several articles on service quality, marketing, online marketing and a textbook on online marketing. He has undertaken consultancy for private and not-for-profit organisations on marketing and research jobs
Judith Mwenje, Graduate School of Business at Bindura University of Science Education
Judith Mwenje (BSc, MSc, PhD) is the Director of the Graduate School of Business at Bindura University of Science Education. Prior to this, she was a senior lecturer at the National University of Science and Technology in the Faculty of Commerce. She currently teaches business courses at master s and doctoral levels and supervises master's and PhD degrees. Judy has published several articles on leadership, entrepreneurship, and quality management and has authored textbooks.
Published
November 17, 2025
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